UK challenger sportsbook and casino, Midnite, is accelerating its brand-building efforts by entering a partnership with Sky Media that will see Midnite promoted via Sky Sports Racing and Sky Sports News.
Midnite will have regular slots throughout each week on Sky Sports Racing, with presenter Tom Lee providing viewers with updates on markets, odds movers and insights.
The first Midnite slot went live on Sky Sports Racing on April 10th.
Midnite will also become a channel sponsor of Sky Sports News in the 11:00pm to 5:00am period, starting in May. This will see Midnite’s branding featured at the start of each show and between commercial breaks throughout the broadcast.
Nick Wright, Co-founder of Midnite, says: “We are building a new breed of betting app, one that is simpler, faster and unlocks more ways to play.
“Partnering with Sky Media is another major step forward in building the Midnite brand. Appearing regularly on Sky Sports Racing and becoming a channel sponsor on Sky Sports News puts us right in front of a passionate and engaged sports audience.
“This is all part of our mission to grow awareness and trust in Midnite through high-impact, premium channels. We are just getting started and there is plenty more to come!”
