Multinational online entertainment specialists N1 Partners Group has called for the iGaming industry to focus on helping the Ukrainian people by joining them in supporting foundations that provide essential aid to those most affected.
A statement from the company says that the priority must be to participate in humanitarian initiatives and, with that in mind, N1 Partners is pausing all marketing activities, including exhibiting at next month’s iGB Affiliates in London, in order to focus resources on delivering help to those at risk.
And a spokesperson told us: “This is a dramatic turn of events that we cannot believe is happening. It is tough to express how terrifying the consequences are. No industry should stand aside from this tragedy, and iGaming is no exception. N1 Partners Group stands for liberty and democratic values, and so all our consolidated efforts must be thrown behind helping those affected by this humanitarian disaster.”