New Zealand is preparing to regulate its online gambling market in 2026 through a new Bill aimed at minimising harm and capturing tax revenue. The Department of Internal Affairs (DIA) will oversee a competitive auction for 15 licenses, marking the end of the unregulated era.
Currently, New Zealanders can legally gamble on offshore casino sites, resulting in an annual outflow of NZ$700m (US$402m) to NZ$900m ($517m). These offshore platforms offer attractive features like diverse games, fast payments and strong data privacy, enticing many local players. However, the new regulations will push operators to either join the New Zealand licensing program or exit the market completely.
The licensing process will unfold in three stages: expressions of interest, an auction and full application submission. International operators must comply by July 1st, 2026, or face a total ban from the New Zealand market. Major players like bet365 and 888 are already eyeing these developments, keen to secure one of the limited licenses.
To prevent market saturation, the government will allow each brand or website only one license, though an operator can hold up to three. Licenses will be valid for three years with a five-year renewal option. The government aims to manage complexity and ensure continuous evaluation of operators’ suitability.
Taxation is a crucial aspect of the new framework. A 12% duty on online casino GGR and a 15% GST will apply in 2026, with the duty rising to 16% in 2027. Revenue forecasts vary, with the Inland Revenue Department predicting NZ$35m annually, while the National Party anticipates NZ$176m.
New advertising restrictions will ban ads between 6:00am and 9:30pm and prohibit social media influence and sponsorships. Consumer protection measures, including deposit limits and a 1.24% gambling levy for support services, will also be implemented.
This marks a significant shift as New Zealand moves towards formalized oversight of its online gambling industry, with the first license expected by December 2026.
