NOVOMATIC Italia is making a significant return to ENADA 2026 with a refreshed exhibition that highlights the integration of land-based gaming, digital technologies and payment services.
At the heart of this showcase is NOVOLAND, an immersive area where attendees can explore NOVOMATIC’s latest innovations firsthand.
A key highlight of the exhibition is the debut of Xtension Link games in Italy through the NOVOLINE VLT platform. This launch introduces a new generation of games characterised by high-impact visuals, advanced functionalities and innovative mechanics aimed at transforming the VLT experience.
Additionally, the NOVOLINE Easy VLT represents a leap forward in gaming technology, offering a cashless model that integrates electronic payments directly into VLTs. This solution utilises the APay E-Wallet system, bridging physical and digital channels by connecting to Admiral Pay, NOVOMATIC’s payment institute.
The NOVOELSY Game Server is set to extend AWP excellence into the digital realm, featuring top-performing AWP titles now available online. And Vabanq N Live elevates live casino entertainment by combining immediate engagement with NOVOMATIC Italia’s renowned security and quality standards.
The exhibition also showcases advancements in the AWP segment, including new titles developed for the Italian market. Among these are Top 7 Olympia and Top 7 Brasil, along with the Game Club VIP multigame board, first revealed at ICE Barcelona. NOVOMATIC Italia is also introducing AWPina, a virtual influencer designed to communicate updates and trends within the AWP sector.
ENADA 2026 serves as a platform for NOVOMATIC Italia to highlight its evolving digital ecosystem. Quigioco, the company’s online brand, has launched a redesigned platform aimed at enhancing competitiveness and brand recognition. Operating under a new remote gaming concession valid until 2034, the platform boasts a user-friendly interface and a growing PVR network, ensuring a secure and integrated offering.
Admiral Pay continues to strengthen its role in digital gaming services through the APay E-Wallet, which seamlessly connects physical and digital environments. This integration facilitates traceability, simplicity and efficiency in transactions such as cash withdrawals and pagoPA payments, providing a seamless gaming experience.
Additionally, Novocash VLT, Novocash X6 and APay Station systems enhance interaction with the APay E-Wallet, allowing players to top up their digital wallet, withdraw cash and make payments. These features ensure an integrated experience between PVRs and online accounts.
Markus Buechele, CEO of NOVOMATIC Italia, says: “ENADA Primavera 2026 marks the moment at which we renew our dialogue with stakeholders and look ahead to the profound transformation of our industry with the drive of a company that chooses to engage and invest.
“NOVOLAND is our window into the future, an ecosystem where omnichannel solutions, technology and responsibility converge to redefine the experience of a leading product and an entertainment offering that anticipates trends and delivers top-level performance.”
Visitors to ENADA are invited to explore NOVOLAND in Hall C3, Booth 007, for a unique opportunity to engage with NOVOMATIC Italia’s latest innovations and immerse themselves in the future of entertainment.
