Content, technology and services provider to the sports betting industry, OpenBet, has reported powerful performance following the Euro 2024 football championship, processing more than 140 million bets across all channels with more than £850m wagered during the month-long tournament.
Betting engagement came from more than 100 global operators across leading betting and gaming conglomerates. Unsurprisingly, England and Spain were consistently the most backed sides in the Outright Winner market across the majority of the knockout stages.
The Final attracted substantial wagering activity, with more than £73m staked during the game. OpenBet’s trading team generated odds, delivered trading content and provided Managed Trading Services through risk and liability management for operators.
Bet slips generated across the global customer base for SportCast’s BetBuilder also showed a 470% increase compared to the 2021 tournament, driven by new features, bettor demand and new players adopting the product.
This surge reflects a widespread engagement surrounding major sporting events facilitated by OpenBet’s advanced technology and comprehensive service offerings. The provider continued to report 100% uptime throughout the tournament, with a seamless experience for all players.
Florian Diederichsen, CTO at OpenBet, says: “Euro 2024 captured the imagination of sports fans and bettors across Europe, with OpenBet truly ‘bringing it home’ for operators.
“Our robust platform technology once again played a match-winning role in processing a significant volume of bets and delivering a reliable and safe betting experience for our customers.”
