Technology, content and services provider to the sports betting and gaming industry, OpenBet, is focused on continued success and growth following strong momentum from new customer deals and expansion of its modular product suite.
In the first half of 2024, OpenBet’s global customer base grew by more than 40% year-on-year, and it now stands at over 200 partners.
As part of Endeavor since 2022, OpenBet has added new customers including Australian wagering giant Tabcorp and World Lottery Association (WLA) operators OPAP, Veikkaus and Westlotto, marking 20 WLA customers globally.
Following the acquisition of Neccton, OpenBet has continued to deliver on its commitment to innovation and product development with the introduction of a regulatory technology vertical, the launch of ground-breaking geolocation technology through OpenBet Locator and continued investment in best-in-class core platform products and pricing solutions.
More recently, Endeavor combined IMG ARENA’s data rights and capabilities under the OpenBet banner to create an end-to-end sports data, technology and content ecosystem for betting operators and rightsholders.
OpenBet is also focused on pursuing opportunities with the launch of Brazil’s newly regulated sports betting marketplace, anticipated to become one of the largest in the world.
As part of the Silver Lake take-private transaction announced in April 2024, Endeavor had disclosed its intent to transfer, divest or sell certain business units or assets excluding TKO and any of its subsidiaries and the agency representation business of William Morris Endeavor Entertainment and its subsidiaries.
Endeavor disclosed in its second quarter 2024 earnings results that it has initiated a process to sell the businesses comprising its Sports Data & Technology segment, which includes OpenBet and IMG ARENA. During this process, the business will continue operating as usual and remains fully committed to delivering an ecosystem that reimagines safe betting entertainment for billions of sports fans.
Jordan Levin, CEO of OpenBet, says: “Endeavor has been a great platform to accelerate and build on our most recent strategy, as demonstrated by the impressive growth in our global customer base over the course of the year.
“As we build on this very solid foundation, I am very excited about what the future holds for OpenBet and confident that we will maintain our track record of innovation and excellence regardless of future changes in our ownership structure.”
