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OpenBet to enter Brazil with Play7.Bet

OpenBet to enter Brazil with Play7.Bet

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Leading platform, trading & risk, content and services provider to the sports betting industry, OpenBet, has signed a major partnership with Play7.Bet, marking entry into the highly anticipated regulated Brazilian sports betting market.

Brazil could become one of the biggest gambling markets in the world, with data from H2 Gambling Capital forecasting the country will generate GGR of up to $6.4bn annually.

OpenBet is equipped to exceed local market standards and deliver safe and exciting sports betting experiences to one of the largest regulated markets with an adult population of tens of millions of adults.

Play7.Bet will take a full stack of products and services including the company’s versatile Betting Engine and Managed Trading Services, widely recognised for their excellence facilitating and managing huge volumes of bets at scale on a consistent basis across the world.

Play7.Bet will also utilise OpenBet’s PAM technology, enabling the new sportsbook brand to provide a multi-vertical player experience by offering additional layers of promotional, CRM, AML and responsible gaming tools. The PAM offers access to a growing network of partner product and service providers, with investment in local partnerships in Brazil ensuring the best combination of global and local solutions.

Jordan Levin, CEO at OpenBet says: “We are excited to have signed a deal with Play7.Bet. Our sports-first approach to product platform development is unique and with 25 years of success entering and developing regulated markets, OpenBet is in the perfect position to help partners like Play7.Bet win in this market.

“From the very first days of the UK market through Greece, Australia and the US, it has been clear that investing in and partnering with competent local companies with coherent and compelling plans, is a strong foundation for success in new markets. For this reason, we are pleased and honoured to have been selected to work with Play7.Bet in Brazil.”

Moises Deiab, CEO at Play7.Bet, adds: “OpenBet is well known for having the most complete and scalable sports betting products and services in the world and their value to us will be critical.

“It was also crucial to us to be working with a company that has always demonstrated its commitment to responsible gaming, player protection, local investment and regulated markets. We have big plans for the market and OpenBet is at the heart of them.”