Following a meticulous and measured research process in consultation with the needs of its clients, French esports data and odds supplier PandaScore has obtained its first North American operating license to operate, in the US state of Colorado.
Through the license, PandaScore has signalled its intentions in the US market, forging a supplier-led path to esports betting success. Existing PandaScore clients can now enter the Colorado market, scale up their esports offering and build their future audience in the state’s esports-friendly regulatory framework.
Future clients can also be confident that working with PandaScore supports their growth strategy in the lucrative US market. The state’s esports-friendly regulatory framework serves as a solid foundation to cultivate an esports audience and take advantage of PandaScore’s innovative, revenue-driving products such as BetBuilder, player props and micro-betting.
PandaScore selected Colorado as its first point of entry into US licensing thanks to the state’s large catalogue of esports titles, competitions that are eligible for regular betting and the wide range of markets that can be offered.
Additionally, the state’s flexible and innovation-friendly licensing regime makes it a strong market for PandaScore and its clients.
Alexis Brunet, PandaScore Legal Counsel, says: “Securing the Colorado license is a strong signal of our intentions in the US and how serious we are about its potential.
“Esports in the United States is a fast-evolving regulatory environment, but it is only going in one direction, expansion. We intend to provide our best-in-class products and services to customers no matter where they are, and service one of the largest markets in the world.”
Flavien Guillocheau, CEO at PandaScore, adds: “For esports to succeed in the US, suppliers must lead from the front. Suppliers need to address the uncertainty around regulation which has held back operator investment and thus growth of the vertical.
“We have proven we know the market, can secure a license efficiently and do it in a way that puts operators first. We are confident that if our clients are seeking entry into a given market, we can be completely straight with them, show them the viable pathway to success and create the foundation and access they need to harness the potential of esports in one of its biggest consumer markets.”
