The US states of New Jersey and Pennsylvania have seen the relaunch of the BetParx iGaming and sports betting app, with partner Playtech’s proven technology powering the updated front end, which now offers players both casino and sports betting options, in a single package.
BetParx’s parent company, Greenwood Gaming & Entertainment, which also owns the Parx Casino in Pennsylvania, selected Playtech’s Information Management Solution because it allows operators full visibility of the player lifecycle, ensuring they can better meet the needs and expectations of customers, depending on their gaming preferences.
Mor Weizer, Playtech’s CEO, commented: “We are thrilled to continue to grow Playtech’s iGaming and sports betting partnership with BetParx in other US markets. Playtech’s software and expertise provide a high-quality customer experience, and this is exactly what the highly sophisticated consumer market in the US requires. We look forward to further expanding our footprint in the US and working with BetParx to deliver gambling and sports betting entertainment across multiple states and products.”
Matthew Cullen, SVP of iGaming & Sports at BetParx, added: “We are incredibly proud to be launching BetParx in conjunction with an industry-leading technology provider in Playtech. We have made the sign-up, deposit and cash-out processes as simple and smooth as anything in the industry and created a product that ensures a great experience to any user, casino or sports.”
