Global sports betting giant Flutter Entertainment has further expanded its offering with the launch of a newly branded betting exchange, the PokerStars Exchange.
A peer-to-peer online betting platform is powered by Flutter Entertainment’s Betfair exchange technology, giving PokerStars players access to the same global liquidity pool as the world’s largest betting exchange.
“We are always looking at ways to bring our PokerStars players something new, and to be able to do that in collaboration with our colleagues over at the world’s largest betting exchange is a huge privilege,” said PokerStars Director of Product, Richard Garrod.
Garrod added, “Our research suggests that our customers would welcome the addition of an exchange product, with 70% of current sports bettors saying they want to get involved. The PokerStars Exchange gives our players access to a brand-new sports betting experience alongside a global community of sports fans, with all the convenience of a single account and wallet. After months of hard work and execution, we are thrilled to offer PokerStars players this addition to the PokerStars portfolio.”