Online poker pioneers and Flutter Entertainment-owned PokerStars has announced a multi-year sponsorship agreement with the Red Bull Racing Formula One motor racing team.
This new deal Will begin in the 2022 F1 season, and will see PokerStars benefit from branding on the team’s cars and race suits, including that of current F1 World Champion, Max Verstappen. PokerStars and Red Bull Racing will also collaborate to deliver a wide range of experiences, promotions, competitions and content to fans covering the full offering of PokerStars Casino, PokerStars and PokerStars Sports products.
“Following last year’s blockbuster Formula One season, I am delighted to kick off 2022 by announcing PokerStars as a new partner,” said Red Bull Racing Team Principal and Chief Executive, Christian Horner. “In our sport we see constant evolution, not only applied to the cars but also to new technologies that are focused on reaching the sport’s global fanbase to provide new and interactive experiences for them to enjoy.”
Flutter International Chief Executive, Dan Taylor, added: “Red Bull Racing is an ideal fit for PokerStars because it’s not just about what you offer fans and players but the ethos and vision behind how you offer it. Part of our vision for PokerStars is to create the world’s most epic casino, built on player experiences, giving our community moments they will never forget. Red Bull Racing’s phenomenal success is built on their bold, innovative and passionate ethos, which has led to incredible success both on the track and in becoming one of the world’s most popular sports brands. We look forward to working with the team and sharing further developments as the 2022 season approaches.”
