The launch of Pragmatic Play’s Sportsbook in Spain follows a landmark deal with DAZN Bet to deliver a full-service iGaming solution, providing not only sports betting, but also player-favourite slots, Live Casino and Virtual Sports.
It marks a new chapter for Pragmatic Play, as the company continues to work towards its goal of becoming the industry’s preferred supplier across all verticals.
The Pragmatic Play Sportsbook has been integrated to DAZN Bet via the PAM platform technology provided by Pragmatic Solutions which has been the core technology layer for DAZN Bet since launch. The integration makes the Pragmatic Play Sportsbook available to all licensees of the Pragmatic Solutions PAM.
Gareth Crook, VP of Sports at Pragmatic Play, says: “Pragmatic’s collaboration with DAZN Bet is something we have been excited about since we announced our intention to power its disruptive sports betting market entry. We are now seeing the fruits of our labour come to life for the first time.
“We are proud to be associated with this flagship brand and have no doubt that DAZN Bet will establish itself as a leading operator in the country, powered by Pragmatic Play’s Sportsbook.”
Simon Gatenby, CMO at DAZN Bet, adds: “Pragmatic Play has a reputation for technical and creative excellence, and we are thrilled to be the first operator to utilise its sportsbook offering.
“Working in tandem with Pragmatic Solutions, we are confident that our customers in Spain will love the new platform, and that we will give them an unforgettable sports betting experience.”
