Push Gaming has grown its position in the regulated UK market in a significant new partnership with leading operator Sky Betting and Gaming. Push’s titles were integrated from May 26th with games such as Razor Shark, Jammin’ Jars and Wild Swarm all available – player favourites and industry staples since release.
The agreement also sees Push Gaming have access to a number of brands within the Sky portfolio including Sky Vegas, Sky Bingo and Sky Casino, which together represent the biggest sports betting content website in the UK. This latest in a series of deals for Push Gaming, in an increasing number of regulated territories, sees it maintain its growth momentum in both new and established regions.
Commenting on the partnership, Fiona Hickey, Head of Sales at Push Gaming says: “We are excited to be partnering with Sky, an agreement that will further enhance our presence in the UK and allow even more players to gain access to our award-winning slot titles. Sky Betting and Gaming holds top-tier status in a key market that will aid in our expansion both locally and across Europe as we continue our global growth strategy.”
Philippa Ayres, Head of Content at Sky Betting and Gaming, adds: “Being a leading operator within one of the biggest iGaming markets means our players have an expectation of quality games that come from a wide portfolio of releases, so adding Push Gaming’s innovative and player-first titles to our offering will deliver exactly that. We are incredibly happy to be working with Push Gaming and look forward to seeing how our players receive its content.”