Real Luck Group and its esports betting, sports betting and casino gaming subsidiaries doing business as Luckbox, an award-winning provider of licensed esports betting, sports betting and casino games, has announced a partnership with leading affiliate and performance marketing company Raketech Group.
The agreement will see Luckbox listed on a number of Raketech-operated affiliate websites, designed to refer players to Luckbox’s next-generation esports, sports and casino betting services. Raketech, headquartered in Malta, operates more than 1,760 sites, driving active players to iGaming brands.
Luckbox Head of Affiliates Mike Bazzi said: “Raketech is among the biggest lead-generation companies in the iGaming industry. I know that Raketech is a proven driver of traffic, which is a key focus of our growth strategy at this time. This partnership is a continuation of Luckbox’s efforts to increase our player base in a data-driven manner to grow revenues. We will continually monitor and optimize our marketing spend across our player acquisition strategies.”
In addition, Luckbox has formally applied to the Alcohol & Gaming Commission of Ontario (AGCO) to become a fully registered operator of internet gaming and sports betting in the province. Luckbox already holds an Isle of Man gaming license, giving the Company to access over 80 markets globally. The Company intends to apply for additional licenses in selected regulated markets as part of its continued growth strategy.
CEO Thomas Rosander said: “We are a Canadian company, listed on the Toronto Venture Exchange, so it is very important for us to operate on home territory. Canada already has a mature betting audience; the Canadian Gaming Association suggests that Canadians place over $4bn of bets with offshore sites each year. Regulations have changed; Canadians are passionate esports and sports fans and esports is a large and growing recreational activity in Canada. The Canadian sports betting market could be a multi-billion-dollar market within five years, so now is the time for Luckbox to operate in Canada, starting with Ontario.”
