SBC Awards Americas 2025: shortlists announced

SBC Awards Americas 2025: shortlists announced

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SBC has revealed the shortlist for SBC Awards Americas, taking place on Wednesday, May 14th, the first core day of SBC Summit Americas, at Pier Sixty-Six in Fort Lauderdale.

The awards ceremony will spotlight the achievements of standout performers across North and Latin America, including 34 unique award categories, recognising the accomplishments of industry leaders, operators, affiliates and suppliers across key sectors such as payments, game development and software/platform provision.

Among the top-nominated companies are Sportradar, with eight nominations; Rush Street Interactive, with seven; and Kaizen Gaming, in the running for five awards.

This debut Pan-American edition attracted a record number of submissions, posing a significant challenge for the panel of independent judges, and also introduces two new categories: Live Betting & Gaming Product and the Game of the Year Americas.

In the operator categories, Hard Rock Bet is nominated in three of the seven, including a bid to retain its title for Marketing Campaign & Sponsorship of the Year. FanDuel also earned four nominations and will look to defend its titles for Casino Operator of the Year North America and Sportsbook Operator of the Year North America.

Shining a spotlight on LatAm-focused operators, notable names such as Betsson Group, Codere Online, EstrelaBet and Megapari have all been shortlisted across multiple operator awards, proving their regional success and influence.

In the affiliate categories, Better Collective will go head-to-head with Livesport, MediaTroopers and WagerWire in a bid to retain the titles of Sports Affiliate of the Year North America and Sports Affiliate of the Year Latin America.

Meanwhile, Acquire.bet, Apuesta Legal Group, BetPass, Catena Media, Gambling.com Group and Sorte na Bet are all in contention for the coveted Casino Affiliate of the Year award.

The Employer of the Year category will see competition from 16 notable brands, including Alea, BetMGM, Blazesoft, Digitain, Light & Wonder, ProntoPaga and RubyPlay. In addition, Ontario Lottery & Gaming Corporation (OLG) will be hoping to again secure the Socially Responsible Initiative of the Year award.

In the payment and compliance categories, Nuvei and OKTO aim to defend their respective Payment Solution of the Year titles, while IDnow will compete against BMM Testlabs, GLI, Mindway AI and OneComply Solutions for the Compliance Solution of the Year award.

Betting Hero and Optimove are both shortlisted in four supplier categories, whilst Pragmatic Play and White Hat Gaming will battle to secure the title of Platform Provider of the Year.

The new Game of the Year Americas award will feature competition from 18 standout brands, including ELA Games, Endorphina, Evoplay, Evolution, IGT PlayDigital, Pascal Gaming, Playtech and PopOK Gaming.

The evening will also feature three Rising Star awards: Rising Star in Casino, Rising Star in Sports Betting and Rising Star of the Year.

The complete list of shortlisted companies is available HERE

A separate ticket is required for attending the ceremony. Table and ticket options can be found HERE