SBC Events has reiterated the 2026 dates and announced the 2027 dates for its flagship SBC Summit, which recently brought together 30,000 industry professionals in Lisbon.
The global event will return to the Feira Internacional de Lisboa and the MEO Arena on September 29th to October 1st in 2026 and September 21st to 23rd in 2027.
Having secured these dates back in 2023, SBC continues to lead with consistency, ensuring the industry enjoys predictable planning and relief from scheduling bottlenecks.
Rasmus Sojmark, Founder & CEO of SBC, says: “Clarity and predictability, at least when it comes to dates, are vital. Our partners deserve to plan ahead without uncertainty.
“By setting our dates well in advance, we ensure that everyone could organise their year efficiently and contribute to a well-balanced industry event calendar.
“Our 2026 dates are slightly later than usual to avoid clashing with major Jewish religious holidays taking place in mid-September in 2026 but will return to their usual timing from 2027 onwards.”
SBC has been hosting its major exhibition and conference in September since 2015 and has firmly established itself as the major industry gathering after the European summer break. It provides the perfect window for sales and strategic planning for the year ahead.
Relocating from Barcelona to Lisbon and rebranding as SBC Summit to mirror its global vision, has delivered exponential growth and recognition. Its reputation as the fastest-growing event in the sector is backed by numbers – the 2025 edition attracted 76.6% first-time attendees and 57.5% new companies.
Rasmus Sojmark adds: “Our focus has always been on serving the industry, not competing with it.”
Set to welcome 35,000 professionals from betting, gaming, payments, marketing and tech, the 2026 edition promises to raise the bar once again.
