SBC Summit will make a powerful return to Lisbon this September, bringing together 30,000 industry professionals for its biggest edition yet.
The 2025 edition will focus on fine-tuning every aspect of the attendee journey and strategically balancing buyers and sellers, aiming to deliver the industry’s most results-driven event.
The flagship event, which drew attendees from 134 countries in 2024, will again transform the Feira Internacional de Lisboa and MEO Arena into the global epicentre of the betting and gaming industry, spanning three full days from September 16th to 18th, 2025.
At over 135,000sqm, the 2025 SBC Summit show floor will be its largest ever, featuring 700+ exhibitors. Enhanced signage will streamline navigation, while the ‘Zone’ format will return alongside an expanded Affiliate Leaders’ Summit and Payment Expert Summit, ensuring attendees can still count on a more targeted approach and efficient lead generation.
Last year’s Lisbon show cemented the event’s reputation as the industry’s fastest-growing business gathering, earning the backing of Lisbon Mayor, Carlos Moedas, Minister of Economy, Pedro Reis, and Secretary of State for Tourism, Pedro Machado.
Rasmus Sojmark, Founder & CEO of SBC, has made operational excellence the key focus for 2025: “Last year was our first experience at FIL, and we learned a great deal.
“We made sure to gather and act on attendee feedback, fine-tuning everything from venue conditions to transport logistics while working closely with Lisbon officials to enhance the overall experience.
“As we grow, every operational detail becomes even more crucial.”
With more than 8,000 operator representatives set to attend, SBC Summit 2025 will elevate their experience, introducing the Operator Academy, an exclusive training initiative led by top industry experts and global trainers.
With six specialised academies, it will deliver practical, hands-on learning in odds-making, gamification, AI, marketing, compliance and crypto, ensuring attendees gain immediately actionable skills to enhance performance.
With five vertical-specific stages and the Super Stage at MEO Arena featuring its strongest speaker line-up to date, attendees can expect game-changing content delivered by industry icons and global pioneers alike.
Sojmark adds: “I was going to keep this under wraps a little longer, but we are all too excited! Gary Vaynerchuk, CEO of VaynerMedia, is confirmed as one of the keynotes for SBC Summit!
“If you have ever seen a viral marketing video that made you rethink everything, chances are, he was behind it.
“Gary Vee is one of the most influential voices in digital strategy today. His viral content has taken over the internet, and now we are bringing him and his infectious personality to our Super Stage.”
The industry’s biggest party, The INFINITY Lisbon, will also return to MEO Arena on Thursday night, closing SBC Summit with a spectacular DJ set, headlined by none other than Alok.
Paul Mills, SBC’s Event Director, says: “Alok was originally set to headline SBC Summit Rio in his native Brazil, but scheduling conflicts meant we had to shift plans to Lisbon.
“We are thrilled he will still get to meet the SBC crowd that was so eager to see him.
“In addition, one of the biggest DJs on the planet, currently in the Top 10 worldwide, will be part of this and we will be announcing his name soon.”
INFINITY Lisbon will not be the only SBC evening event featuring superstar DJs. This year’s Opening Party, held on Tuesday, September 16th in partnership with Pin-Up, will bring Joel Corry and Imanbek to the stage, delivering high-energy for an unforgettable night of music and networking.
Among this year’s other exciting upgrades, the Affiliate Leaders’ Summit will return even stronger after a standout 2024 debut. Now running for three full days, this side event will feature an expanded show floor, dedicated content and a major new highlight, the Affiliate Leaders Awards, complementing the prestigious SBC Awards 2025 by celebrating excellence in the affiliate space.
Rasmus Sojmark concludes: “It is impossible to highlight everything that goes into this event. This year, we are building an event that is not just bigger, but smarter.
“When organising events of this scale, you have to take a step back and focus on the fundamentals. Are we creating an event that is both productive and hassle-free for attendees? Because this is the only way forward for the Greatest Show in Gaming.”
Get your tickets to SBC Summit 2025 HERE and please remember to quote Promo Code GGNPARTNERVIP at the checkout.
