SBC Summit has overhauled its ticketing structure with the introduction of five dedicated pass categories, while Affiliate Leaders’ Summit will now operate as a standalone event with its own separate ticketing system, reflecting the event’s continued growth and increasing audience diversification.
Returning to Lisbon’s Feira Internacional de Lisboa from September 29th to October 1st, SBC Summit has grown far beyond the traditional conference and exhibition format, so to better reflect the different ways industry professionals engage with the event, SBC have introduced FIVE dedicated Pass categories – Expo Pass, Conference Pass, Networking Pass, Business Pass and VIP Pass – marking a shift towards more tailored attendee experiences, allowing delegates to choose access based on their objectives, whether focused on product discovery, education, networking or premium hospitality.
Expo Pass is FREE and provides access to the exhibition floor, where attendees can explore products and services from leading companies across sports betting, casino, payments, technology and iGaming.
Conference Pass, priced at €599, is aimed at delegates seeking access to SBC Summit’s conference programme, featuring industry insights, educational sessions and keynote discussions.
Networking Pass, also priced at €599, gives access to SBC Summit’s networking programme, evening events and enhanced functionality within the SBC Connect app, including direct messaging and meeting booking capabilities. It does not include access to conference sessions.
Business Pass, available at €799, combines conference access with networking opportunities, offering a hybrid option for attendees looking to maximise both educational and commercial value.
VIP Pass delivers the most comprehensive SBC Summit experience, combining full access to the exhibition floor, conference programme, daytime and evening networking events and premium hospitality benefits, including complimentary food and drinks at the event’s Food Festival.
Operators, Affiliates and Regulators remain eligible to apply for Complimentary Passes HERE
Beyond the core ticket categories, SBC Summit will also offer a range of premium add-ons designed to enhance the attendee experience.This includes access to the event’s specialised Tech Academies covering Marketing, AI, Web 3.0 and Gamification, alongside a series of hands-on workshops. Available through the Education+ add-on (€249), these sessions are aimed at delegates seeking more practical, skills-focused learning opportunities. Attendees can secure access by contacting HERE
Pass holders without Infinity Lisbon access included in their package can purchase the standalone Party Pass add-on (€149), granting entry to one of the gaming industry’s largest networking celebrations. Access to Infinity Lisbon is otherwise reserved for Networking Pass and VIP Pass holders.
The updated ticketing structure also coincides with the evolution of the Affiliate Leaders’ Summit, which will now operate as a fully standalone event, dedicated exclusively to the affiliate and performance marketing ecosystem. As part of the change, Affiliate Leaders’ Summit will feature its own separate ticketing system, meaning that SBC Summit attendees will require an additional Affiliate Leaders’ Summit Pass to attend the event.
