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SBC to partner with Gaming News Canada

SBC to partner with Gaming News Canada


Global events and media firm SBC Events and Canadian gambling industry media leader Gaming News Canada have announced a partnership around SBC’s sports betting and iGaming events in the US and Canada.

Gaming News Canada is the B2B media division of Parleh Media Group, covering the sports betting and gaming industry through its newsletter and the Gaming News Canada Show podcast. The partnership comes ahead of the SBC Summit North America (New Jersey, May 9th to 11th) and the Canadian Gaming Summit (Toronto, June 13th to 15th).

The Gaming News Canada newsletter has become a must-read for executives, marketing and communications leaders and media who are participants in the fast-growing gaming industry across North America. Gaming News Canada’s weekly podcast features experts from across the industry addressing the latest news and trends.

Steve McAllister, Editor-in-Chief, Gaming News Canada, says: “This announcement not only aligns Parleh Media Group with one of the best-known events and media companies in the industry but will provide us with access to leaders across the business and opportunities for our team by moderating and lending the expertise of our people to panels at both the North American and Canadian summits.”

Cristian Robalino, VP of Marketing, Americas, at SBC, adds: “We are excited to welcome Parleh Media Group as a media partner ahead of our 2023 events focused on the North American region. We have been following the Parleh’s growth throughout the past years and are truly impressed with their efforts to connect with sports fans in a meaningful, interactive way by using new, entertaining formats.”