SCCG Management has announced a strategic partnership with Bumble Mobile, to introduce white-label wireless services to casinos, sportsbooks, sports franchises, prediction market operators and other affinity brands across the global gaming sector.
SCCG will serve as Bumble Mobile’s market representation partner, leveraging its industry network to connect the MVNO provider with gaming and entertainment operators seeking new revenue and customer engagement opportunities.
Bumble Mobile enables organisations to launch fully branded wireless services, including mobile plans, home internet and device protection programs, without infrastructure investment or operational responsibility. The company manages compliance, billing and customer support as the carrier of record.
The white-label wireless model has gained traction internationally, with more than 25 sports-branded MVNOs launched worldwide. Programs associated with clubs and brands including FC Barcelona, Bayern Munich, Fenerbahçe, Celtic FC and Red Bull have reportedly generated first-year revenues ranging from $4m to $11m while achieving lower churn rates than traditional carrier offerings.
Stephen Crystal, Founder & CEO of SCCG Management, says: “Wireless services represent an underutilised channel for both customer engagement and revenue generation within the gambling sector.
“Bumble Mobile’s carrier relationships and established infrastructure position the company to scale the model across gaming markets.”
The partnership will target tribal and commercial casino operators, online gambling brands, sports leagues and franchises, prediction market platforms, retailers and other organisations with large customer bases.
In addition to connectivity services, Bumble Mobile provides fixed wireless internet solutions and payment processing capabilities, creating further opportunities for bundled offerings.
SCCG will support the partnership through its media and marketing channels, including newsletters, digital content, webinars and industry event exposure at conferences such as G2E, ICE, SBC, NIGA/IGA and SiGMA Americas.
Matthew Kincaid, Bumble Mobile CEO, adds: “SCCG’s reach and credibility within the gambling industry will accelerate the company’s access to operators and brands seeking to expand customer engagement through wireless services.”
