SCCG Management has announced a strategic partnership with Trivver, Inc, a spatial AI technology company. This collaboration aims to integrate Trivver’s AI-powered Smart Objects into SCCG’s network of gaming operators and brands, enhancing digital environments by making products directly shoppable and interactive.
Trivver, based in Hideout, Utah, is known for its advanced technology, holding over 165 global patents in areas like spatial AI and immersive environment monetisation. The company offers technology that can be deployed across web, mobile and smart glasses without the need for app downloads. Their platform transforms digital spaces into interactive commerce experiences, enabling personalised and intelligent product engagement.
Significantly, Trivver’s technology was showcased with the launch of their PlayCanvas SDK on June 11th, available on Google Cloud Marketplace. This deployment supports in-game advertising, allowing developers using the PlayCanvas engine to create interactive brand experiences that are personalized in real time. Future support for Unreal Engine and Unity is in development, promising expansive capabilities for gaming platforms.
The partnership with SCCG will leverage Trivver’s strengths across various verticals, including live casinos, fan engagement and sports entertainment. SCCG will provide strategic and regulatory guidance, introduce Trivver to new markets and facilitate connections with potential partners and acquirers, focusing on sectors where Trivver’s technology is most applicable.
Stephen Crystal, Founder & CEO of SCCG Management, says: “Trivver is exactly the kind of category-defining technology partner our network looks for.” He emphasises Trivver’s potential to monetize digital real estate within live casino and entertainment environments. The collaboration will see SCCG leveraging its extensive network, which includes over 100 partners across various sectors, to support Trivver.
Joel LaMontagne, CEO of Trivver, adds: “Together with SCCG, we are giving operators, brands and entertainment companies a new way to engage audiences through AI-powered experiences.”
Through this partnership, SCCG aims to introduce new immersive digital experiences in the gaming and entertainment industries, reflecting the growing convergence of physical and digital engagement. The initial phase will involve a market assessment and introductions to potential operators, with ongoing distribution and advisory support.
