SBC Summit attendees will get a front-row seat to one of the most influential voices in modern business as Gary Vaynerchuk headlines the Super Stage on September 17th.
From investing in Uber and Facebook to creating his entertainment IP company VeeFriends and building global brands, Gary is considered one of the leading global minds on what is next in culture, business and the internet.
His keynote, Day Trading Attention, will take place at the iconic MEO Arena, where he will deliver forward-thinking insights on storytelling, digital disruption and business strategy tailored to the betting and gaming industry.
Rasmus Sojmark, Founder & CEO of SBC, says: “Getting Gary Vaynerchuk is a massive win, not just for SBC Summit, but for the entire betting and gaming industry,.
“He is the king of cutting through the noise, and if there is one thing our sector needs right now, it is smarter storytelling and attention strategies.”
Vaynerchuk is described as one of the most forward-thinking serial entrepreneurs in business globally. He acutely recognises trends and patterns early to help others understand how shifts in consumer attention impact the realities of the business world today and understands how to bring brand relevance to the forefront.
He is Chairman of VaynerX, CEO of VaynerMedia and Creator & CEO of VeeFriends. A prolific angel investor, he was an early backer of Facebook, Twitter, Snapchat and Uber. Through his global agency VaynerMedia, with offices across 14 cities including New York, London, Mexico City, Sydney and Tokyo, he helps Fortune 1000 brands navigate the ever-evolving attention economy with cutting-edge marketing strategies.
Vaynerchuk’s SBC Summit keynote is inspired by his seventh book, Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World, released in May 2024. A follow-up to his 2013 classic Jab, Jab, Jab, Right Hook, the book is a playbook for today’s digital landscape.
Gary Vaynerchuk says: “I am excited to hit the SBC Summit stage. My keynote is all about helping brands understand the work they need to do to actually win in today’s world.
“Attention is the single most important asset in business. The betting and gaming world is sitting on a goldmine, and I am here to get tactical about how to turn that attention into growth.”
Rasmus Sojmark adds: “Gary builds empires. This keynote is going to challenge people, shake up mindsets and deliver real, practical value.
“If you are serious about growing your brand, missing this would be a big mistake.”
SBC Summit returns to Lisbon on September 16th to 18th, bringing together 30,000 global industry professionals for three days of high-level networking, product discovery and expert-led content.
GaryVee’s keynote is open to all attendees except those with Expo Only passes. With strong support from the city, a focus on ROI-driven deal-making, world-class hospitality and a prime post-summer slot, SBC Summit is perfectly timed to close out the year strongly and set the stage for 2026.
