With more than 5,000 daily visitors attending the event, Soft2Bet executives met with partners and contacts to share insights and conduct business at the company’s brand-new double-decker stand.
Packed with futuristic designs, huge LED screens and meeting rooms to host private discussions, the Soft2Bet stand held centre stage in Valetta’s Mediterranean Maritime Hub, the new venue that hosted SiGMA Europe 2023.
Soft2Bet’s SiGMA highlights included CEO, Uri Poliavich, delivering the keynote on Motivational Engineering, explaining how the company’s gamification features enable operators to generate major revenue and engagement boosts, but are also key tools in helping them compete with the social media giants for players’ attention.
Uri said: “Suppliers and operators compete against each other every day, but actually we are competing against the likes of TikTok, Instagram and YouTube for players’ attention.
“This can be done by offering personalisation features, collectables, leaderboards or City Builder mechanics that prolong players’ daily activities, but also provide long-term goals over the course of many months that they can work towards.”
Noting the financial benefits Soft2Bet’s gamification features, Uri added: “The average GGR per player on gamified brands increased by 65% and deposit amounts were up 42%, but just as important, player screen time is up 300%, four times higher than other operators.”
David Yatom Hay, General Counsel at Soft2Bet, took part in the panel on European Regulation, saying: “Regulatory expansion is a key strategic target for Soft2Bet and that will continue going into 2024. Adapting to the evolving landscape across Malta and European markets is a key part of our work.”
And finally, driving Soft2Bet’s commercial efforts, Chief Business Development Officer, Martin Collins, said: “It was fantastic to meet so many contacts to discuss new features and projects to expand our partners’ activities whilst maintaining continual growth.”
