SOFTSWISS has launched a new feature within its Jackpot Aggregator, Paid Participation Campaigns, designed to expand entertainment options for players while creating additional revenue opportunities for operators.
Paid Participation Campaigns see players contributing an entry fee to join Jackpots, Prize Drops, Multi-Prizes or the Prime Network Jackpot. In addition to placing regular bets in the participating games, players voluntarily opt into these campaigns, creating a premium experience with a limited number of participants.
This structure increases players’ chances of winning, making the experience more dynamic and personalised.
From the operator’s perspective, Paid Participation Campaigns unlock a new revenue stream. The fees collected from players are allocated toward funding the Prize Pool, reducing the operator’s financial exposure. In addition, operators benefit from long-term partnerships with game providers whose titles are featured in these campaigns, driving mutual engagement and promotion.
Building on the success of the Prime Network Jackpot, which used a shared Prize Pool funded by multiple operators, Paid Participation Campaigns introduce a sustainable model where the Prize Pool is financed directly through player contributions.
Angelina Stasiuk, Head of Business Line at SOFTSWISS Jackpot Aggregator, says: “Adding Paid Participation Campaigns expands our Jackpot Aggregator ecosystem with even more flexible engagement tools.
“Combined with existing mechanics like Multi-Prizes, Prize Drops and others, operators now have a powerful toolkit to design retention strategies that match their brand goals and player preferences.”
