The Summer Olympic Games in Paris bring profitable opportunities for sports betting operators during the typically quiet post-UEFA Euro period.
Operators have numerous opportunities beyond traditionally popular sports like football, basketball and tennis. Athletes compete in 45 disciplines, offering a strategy to attract niche sports fans. By offering diverse welcome bonuses, operators can expand their player base and introduce newcomers to their brand.
Geo-targeting is another approach. By allowing players to bet on their compatriots, operators can engage old and new bettors without causing adverse reactions.
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, says: “The Olympic Games bring another unique opportunity to the table. This year, the Olympics follow the UEFA Euros, allowing operators to re-engage ‘dormant’ players who typically ‘awaken’ for major football events like the FIFA World Cup and UEFA Euro.”
Operators are further encouraged to familiarise players with as many sports as possible. Traditionally, bettors tend to wager on team sports like football, which should attract around half of all bets. Other popular sports include basketball and tennis, which are expected to garner up to 40% of wagers, with swimming, archery, gymnastics and track and field also drawing attention.
Alexander Kamenetskyi adds: “Fans will undoubtedly follow the newly crowned European football champions, Spain. Tennis also features familiar faces like Carlos Alcaraz and Iga Swiatek and takes place at the iconic Roland Garros. We recommend finding compelling stories and promoting them to the audience, using free bets or other bonuses to diversify betting interests.”
Events featuring national teams provide an excellent opportunity to reactivate inactive players through various marketing tools. The simplest method is launching an email newsletter. The SOFTSWISS Sportsbook team advises its partners to create country-specific offers with bonuses for bets on their national team.
Earlier this year, SOFTSWISS introduced the Sportsbook Budget Calculator. This tool includes winning practices for launching a sportsbook, and the ready-to-use P&L calculator assists with budgeting.
