According to data from SOFTSWISS Sportsbook, almost 55% of all sports bets in 2022 were placed on football (soccer), confirming the sport’s global leadership position with its 20% year-on-year growth.
The SOFTSWISS Sportsbook online betting solution is celebrating its 2nd anniversary by sharing such expert conclusions. So, in terms of products, the most popular sports bet on through the platform in 2022 were Football (54.64%), Basketball (16.32%) and Tennis (15.67%). And in terms of profitability, tennis occupies the No. 1 position.
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, added: “American Football and cricket are among the top seven sports, which shows that they are represented well at the SOFTSWISS Sportsbook, and our partner marketing campaigns work for them.”
From an esports perspective, the hugely popular CS:GO titles account for almost 75% of all bets, with League of Legends enjoying over 15% share of all esports betting.
The FIFA World Cup 2022 obviously attracted bettors and represented 37.5% of all sports bets placed during tournament’s timeframe. The average bet at the tournament was €74 and the most popular match was the Final between Argentina and France. The most profitable match was Morocco vs Spain, where the Moroccan underdogs beat one of the tournament’s giants.
The SOFTSWISS Sportsbook increased its GGR by 485% year-on-year in 2022, while the total bets rose by 795%, and turnover was up by 654%.
Alexander Kamenetskyi comments on these spectacular numbers: “We are thrilled that the Sportsbook is growing on all fronts: bets, turnover, profits and, of course, functionality.
“The flexible margin system mastered by our risk team has been a major contributing factor. Twenty new projects and three platforms have also helped us achieve this phenomenal growth. The launch of unique bonuses contributed to the attraction and retention of players in the projects, which also played a significant role.
“2022, in particular, was a breakthrough year, with the comprehensive back-end work allowing it to be integrated with the SOFTSWISS Game Aggregator, ensuring that operators get two high-quality products in one swift link.”
SOFTSWISS Sportsbook now offers markets on more than 180 sports, as well as three exclusive bonus systems, the Lootbox Bonus, Freebet Booster and Hunting Tournaments. The Sportsbook and other SOFTSWISS solutions will be presented at ICE London 2023, stand N8-231.