Sportradar has announced the acquisition of Vaix, a pioneer in the development of Artificial Intelligence (AI) solutions for the iGaming industry. The Vaix technology allows betting and gaming operators to gain a personalised insight into their customers, enabling the targeting of a more player-friendly experience.
Sportradar was already partnered with Vaix, incorporating its technology into its Managed Trading Services (MTS) offering. MTS is a trading, risk, live odds and liability management solution that helps operators boost margins and profits, while increasing efficiency and managing risk. The MTS solution will prove to be increasingly important in the rapidly expanding US market.
Founded in 2016 by John O’Malia and Andreas Hartmann, Vaix has fed over 60 billion transactions into its AI, offering a personalised experience to more than 50m users for tier 1, 2 and 3 operators and platforms on all continents, and is recognised as one of the best service providers in the online gaming industry.
Paolo Personeni, Managing Director of Managed Betting Services at Sportradar said: “VAIX products with their Artificial Intelligence and algorithms are now being natively integrated as part of the Sportradar Sportsbook platform, enhancing our data analytics, promotions system and player personalisation. All Managed Betting Services customers will enjoy a faster and simplified integration. The acquisition of Vaix is the culmination of a very important and productive partnership we have had with the company over two years.”
Andreas Hartmann, Co-founder & CEO at Vaix, said: “Fully joining forces with Sportradar is recognition of the power of Vaix’s technology and a dream come true for our vision to bring AI to the entire iGaming industry. Vaix’s capabilities can provide all of Sportradar’s operators with the power to truly personalise their offering, marketing and CRM, as they seek to attract and engage players.”