Stake, the world-leading online sportsbook and casino has unveiled Brazilian boxer Jully ‘Poca’ de Oliveira as a Global Brand Ambassador, marking a significant milestone in the brand’s foothold in combat sport.
The partnership will see Poca represent Stake globally ahead of her super lightweight fight against Cinderella Linnear on Friday August 21st.
Originally a fitness and martial arts content influencer, Poca went viral after intervening to defend a mother and her daughter from assault. She went on to debut in crossover boxing in 2023 and amassed an undefeated record. In June this year she made her professional boxing debut and defeated Monica Medina by unanimous decision. This announcement reinforces Stake’s commitment to partnering with the very best in combat sports.
Undefeated Poca, the most-followed female professional boxer in the world, stands among the sport’s most influential athletes, with a powerful presence both inside and outside the ring.
Stake serves as the official betting partner of the UFC in Brazil. The company also features a prominent line-up of Brazilian UFC Brand Ambassadors, including pound-for-pound superstars, Alex Pereira and Alexandre Pantoja.
Akhil Sarin, CMO at Stake, says: “We have a great portfolio of fighters in our ranks and are proud to have added not only an emerging, ferocious and undefeated boxer but someone who has paved the way for female influencers who wish to make it in fighting.
“We have a huge respect for combat sports and whilst we have built a fantastic foundation in UFC, we hope signing Poca will open more opportunities for us to expand our partnerships in boxing.”
Jully ‘Poca’ de Oliveira, adds: “I have always wanted to work with brands that think globally and support athletes beyond competition. Stake has built an incredible presence in sports, and I am proud to be part of that.
“My goal has always been to inspire people through my journey, both inside and outside the ring, and I am excited to work with Stake to reach even more fans across the world.”
