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Symplify and Jada partner with SCCG to spearhead North American expansion

Symplify and Jada partner with SCCG to spearhead North American expansion

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Scandinavian SaaS CRM and CRO supplier to iGaming, Symplify, has signed a strategic partnership with specialist consultancy SCCG Management to spearhead its North America expansion as part of the launch of its latest acquisition, AI solutions provider, Jada Gaming.

This deal will see SCCG Management provide and execute business strategies designed to open new distribution networks through licensed and qualified channels. Symplify will also receive advisory support on securing US state licences and authorisations.

“SCCG is the perfect partner for us to drive further growth in the hugely exciting regulated markets across North America. We are excited about the opportunity to build on our initial success here and SCCG’s vast experience will play a major role in the next growth stage,” says Symplify’s Group CEO Robert Kimber. 

With over 20 years of experience in CRM and communication, Symplify has become one of the most trusted platforms in iGaming. With customers such as William Hill, LeoVegas, Betsson, Playstar and Hard Rock, Symplify has built its reputation on continuously developing bespoke features and innovative solutions. 

In late 2021, Symplify further enhanced its 360° offering with the acquisition of Jada Gaming and its AI software expertise.

“North America is still a relatively nascent market that offers huge potential, and we cannot wait to showcase the capabilities of AI to a new and growing audience,” added Alberto Alfieri, Jada Gaming Co-Founder.

“AI is playing an ever-increasingly influential role in successful operations and Jada’s capabilities will augment Symplify’s already strong offering. Our mission is to provide a 360° service for our partners, across multiple sectors, and I am excited to add another vital layer to our solution and be working alongside Symplify as we continue to grow the business,” concluded SCCG Management CEO and Founder, Stephen Crystal.