Market leaders in CRM and CRO cloud solutions, Stockholm-headquartered Symplify, has agreed a two-year agreement with the German-facing iGaming casino start-up, Jackpot50.
Premier German broadcaster Sport1.De is the inspiration behind the launch of Jackpot50, with Symplify enabling the new casino operator to successfully manage InApp messaging, email, dynamic web and social channels in-house. Jackpot50 will leverage Symplify’s powerful Campaign and Journey builder module to drive growth within the German market.
Responsible gaming modules will also play a vital part in the initial set up in the highly regulated market by better monitoring behaviours and identifying abusers. The artificial intelligence solution will also help Jackpot50 to optimise marketing spend and nurture customer sentiment, leading to increased Lifetime value.
Jackpot50 joins Symplify’s growing portfolio of iGaming CRM clients which includes William Hill, LeoVegas, Mr. Green and MegaRush.
Symplify’s CEO Robert Kimber said: “We see yet more impressive growth in the highly regulated and reputable German market. It is not often we get to be with a client from the very first sign up, so this is especially compelling for us. Jackpot50 have some incredible ideas in terms of acquisition within the market and using Symplify to realise those high ambitions is something we relish.”
Sven Stiel, Managing Director of Jackpot50, followed: “Symplify’s solution gives us the ideal launch pad as we embark on our exciting growth journey. Our mission is to truly understand our customers and communicate in a highly personalised manner to drive long-term engagement. We take safe gaming incredibly seriously and we are thrilled about the potential of the AI modules that we can roll out across our operation.”
