
Prediction markets capture World Cup betting spotlight
The 2026 FIFA World Cup has reshaped the sports betting landscape, with prediction markets eclipsing traditional sportsbooks. Kalshi and Polymarket have emerged as formidable competitors,

The 2026 FIFA World Cup has reshaped the sports betting landscape, with prediction markets eclipsing traditional sportsbooks. Kalshi and Polymarket have emerged as formidable competitors,

The FIFA World Cup has driven record trading volumes across prediction market platforms, underlining the growing overlap between sports betting and event-contract exchanges. Kalshi recorded
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