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Talking Shop: DRGT team review ICE London

Talking Shop: DRGT team review ICE London


The leadership team from DR Gaming Technology (DRGT) have provided a review of London’s final ICE event, from the perspective of CEO, Jurgen De Munck, MD for Africa, Duncan Pollock, MD for Austria, Andreas Duller and MD for DRGT Online, Christophe Van Quathem.

Jurgen kicked off by summarising how things went for DRGT at Clarion’s final ICE in London.

“Really well! I know that is what everyone says, but I really mean it. We had great feedback from existing customers, positive engagements with a number of prospective customers across both Europe and Africa, as well as some meaningful ‘go forward’ meetings with some new partners.

And, as always, Clarion put on a well organised, well promoted and well attended event.”

Andreas Duller added: “Jurgen has spoken previously of our collaborative relationship with other suppliers in the land-based sector, and often referenced our international jackpot collaboration with APEX and our subsequent representation of them across a number of jurisdictions. In Mexico, we now operate more than 1,500 APEX EGMs on a revenue share basis, and this is the type of partners we mean.”

In terms of product, Duncan Pollock explained what garnered the most interest for DRGT at ExCel. “Our App, without question. This was often a starting point with both existing and new customers, with the conversation then expanding into our broader systems offering, with cashless gaming and web-based reporting stealing most of the spotlight. And then, more often than not, our ‘system-based’ jackpots.

Christophe Van Quathem added: “We also had a video tutorial running on the LED screen above our booth, detailing the capabilities of our drMediaManager. This too drove a number of conversations. I think the fact that visitors could actually see how the Media Manager works from a jackpot design point of view, and not only as a scheduling tool, was well received.”

Andreas Duller adds that from a customer perspective, his core market of Austria is extremely mature and well serviced by DRGT. “That said, we also service a number of other jurisdictions, and what is encouraging was the number of operators I chatted to about our core systems and cashless capabilities.

“The huge take-out for me was how operators, as their respective markets mature, have really started to embrace our ‘Player First’ mantra – one that must be stuck to by us as the service provider, as well as our customers the casino operators, in order to ensure our joint success, sustainability and growth.”

In terms of the expanding African markets, Duncan was delighted by the representation at ICE, “we had visitors from Botswana, Ghana, Seychelles, Nigeria, South Africa, Malawi and Mauritius – some existing and some new prospects, which was encouraging.

“And to Andreas’ point in respect of existing customers, many are looking for better ways to reward and communicate with their players in order to build better and more ‘sticky’ relationships. I would like to think we have some of the best, most robust and most cost-effective technology and tools the sector has to offer in assisting them to do that.”

Jurgen De Munck adds: Our African customers and visitors were not the only ones looking for tools to assist them in better understanding, engaging and rewarding their players.”

Christophe specifically looks after Belgium, where DRGT enjoys strong market share amongst the nine locally licensed casinos. In an ever-changing gaming space, the challenge can be to help keep these ‘traditional’ outlets relevant. A challenge that he says is two-fold. “Despite the ever-increasing scope of alternative offerings vying for a share of consumers’ wallets, there are obvious reasons why the land-based sector continues to remain well-supported.

“Firstly, the very fact that social engagement takes place, and that relationships and communities are built, is essential. And secondly, all of us in the business – service providers and operators alike – continue to leverage technology as best we can, learning as much as we can in order to better service and reward our players.”

Jurgen concludes: “There is no ‘one-size-fits-all’ loyalty solution. In order to make it effective, no matter the sector, rewards need to be easy to earn, there must be a variety of them, and technology needs to power the programme.

“I believe that DRGT ticks these boxes, and as long as we continue to provide relevant technology and product solutions that assist our customers in nurturing player communities, we will all continue to remain relevant.”