Kenya’s gaming sector is experiencing a significant transformation, with women at the helm, leading the charge in innovation, regulation and technology. iGaming Business & Women in Gaming Africa have this month highlighted five influential women whose contributions are reshaping the industry’s future.
Esther Argwings, the regulator, is Assistant Director at the Gambling Regulatory Authority of Kenya and has witnessed the industry’s growth over her 26-year career. Her journey from Gaming Inspector to senior leadership reflects the sector’s expansion from local casinos to a digitally driven ecosystem. With the new Gambling Control Act of 2025, Argwings sees opportunities for operators and improved regulatory measures. Her focus on responsible gaming and public education aims to create a safe and compliant gaming environment.
Agatha Wanjugu, Sales & Account Manager at QTech Games, believes that to maximize growth, Kenya should build platforms that connect global content with local players while highlighting African talent. Her emphasis at QTech is on localization and collaboration, adapting offerings to African markets and promoting responsible growth.
Zsuzsanna Zeibig, General Manager at EGT Kenya, has over two decades of experience in the gaming sector. Now based in Nairobi, she oversees digital content distribution and land-based solutions across Africa. Zeibig believes growth lies in adapting technology to African realities while empowering local players and emphasizing the importance of creating regulations unique to African markets rather than copying Western models.
Lola Okulo, Co-founder of Tact Communications and former Head of PR for BetPawa Africa, has been pivotal in shaping the narrative of gaming across the continent. She advocates for communication to be central to business strategy, enhancing trust and driving connectivity, highlighting Kenya’s technological edge as a mobile-first market with advanced fintech ecosystems, fostering an environment for responsible gaming growth.
Aileen Yonah-Mima, General Counsel for Carnaval Kenya, has been instrumental in embedding responsible gaming into corporate strategies. She views AI integration as a key opportunity for balancing profitability and responsibility, ensuring sustainable business and player welfare.
Together, these women illustrate a vibrant, ethical and forward-looking Kenyan gaming industry. They represent a shift from potential to progress, with regulators setting standards and professionals advocating for transparency and inclusion.
As Kenya continues to innovate, these leaders remind us that the future of gaming in Africa is about people, vision and building an industry for future generations.
Women in Gaming Africa (WiG Africa) is a non-profit organisation dedicated to connecting, elevating and empowering women across Africa’s gaming industry. Through events, mentorship and advocacy, WiG Africa champions representation, leadership and inclusion, fostering a stronger, more connected African gaming ecosystem.
