SBC has announced the launch of SBC Summit Americas, a reimagined show that combines the strengths of SBC Summit North America and SBC Summit Latinoamérica, creating a single platform for the entire Americas gaming community.
This typically exciting new look event, scheduled for May 13th to 15th 2025, will bring together the North American and Latin American gaming markets under one roof for a comprehensive experience of education, networking and exhibition, efficiently eliminating the need to attend two separate regional shows.
SBC Summit Americas will take place in spectacular Fort Lauderdale, Florida. Dubbed the ‘Venice of America’ and renowned for its Blue Wave-Certified beaches, the city also offers the accessibility required with direct flights from crucial Latin American, US and European hubs.
Rasmus Sojmark, CEO and Founder of SBC says: “This marks a significant moment for all of us at SBC. When the size of your current venues becomes limiting and cannot meet the demands of the industry, you know it is time for a change!”
The Broward County Convention Center has been selected as the venue for the event, boasting 250,000sqft of space, enabling SBC to accommodate over 8,000 attendees and 300 exhibitors and sponsors.
Sojmark adds: “Now, it is Fort Lauderdale’s turn to experience what SBC has to offer. We are launching a major event for the entire Americas region and transforming it into a key networking hub and a must-attend occasion for anyone who doesn’t want to be left behind.”
With an emphasis on diverse representation, the event will see participation from over 3,200 operator and 1,000 affiliate representatives. Additionally, it will engage senior management from regulatory bodies, sports clubs and suppliers in the payments, betting and casino solutions sectors.
The exhibition and conference experience will also receive an extra boost with the inclusion of three specialist summits: SBC Leaders’ Summit, Affiliate Leaders’ Summit, and Payment Expert Summit. This aligns with the company’s focus on attracting senior decision-makers, who usually make up 40% of attendees at SBC events.
The conference component, led by 400 regional experts, will feature dedicated stages exploring the main markets of interest. Discussions will span topics in the sports betting and casino sectors, covering both online and land-based domains. Moreover, the event will provide insights into affiliation, emerging technologies and the regional start-up scene.
“This also presents a prime opportunity for us to address the concerns of our exhibitors, sponsors and delegates who struggle to commit to multiple industry events annually.
“As event organisers, we take such feedback on board and act upon it when possible. In this case, it perfectly aligns with our own ambition, which has always been to soar higher and think bigger. When it can be done with greater benefit for our industry friends, it just always feels much better,” Sojmark adds.
For more information and to register your interest in the event, HERE
This year’s SBC Summit Latinoamérica is proceeding as planned and will be held on October 29th to 31st, at the Seminole Hard Rock Hotel & Casino, Miami.
