London digital media firm, Finixio, is rolling out sports betting products in three global territories, with Kladionica launching in the Balkans, WettanbieterBonus.de in Germany and JapaneseBetting.com in Japan. Finixio products enable users to compare sportsbook services and offers from various sites.
“2021 was a breakthrough year for us as we successfully diversified into the iGaming vertical,” says CEO Adam Grunwerg. “This year we aim to expand into new markets where we see great potential. The Balkan markets of Serbia, Croatia and Bosnia will give us access to more than 15m users, while Japan is one of the most untapped markets with over 125m people and a $60bn online sports betting industry. Japan is also unique when it comes to its domestic sports schedule, with a focus on baseball, sumo and horse racing.”
Finixio has also rolled out horse racing tools and services, such as live horse results, race cards and odds comparison.
Grunwerg said the future of the company would include continuing growth, expanding into new markets and changing up the company websites to make them industry leaders, adding: “This includes an increased focus on personalisation, user ratings, tools and high quality news. We also aim to keep on top of upcoming or newly regulated betting regions such as Brazil, Chile, Ukraine and Canada.”