WA.Technology is raising the bar for personalised betting with the launch of its new Pick’Em Player Props product at Stand 1095.
Combining fantasy with sports betting, players have the chance to put their sporting knowledge to the test by predicting individual player performances, capturing the growing popularity of player props betting and perfect for operators looking to drive acquisition, engagement and retention.
With two different betting modes, WA.Technology caters to the differing preferences of players. Power Play mode ramps up the excitement as players must guess all predictions correctly, otherwise it is Game Over. Flexible mode allows players to be more strategic in their selections, allowing for some incorrect predictions while still offering attractive payouts.
Player-focused markets have undergone a meteoric rise, largely driven by changes in broadcasting and social media. Pick’Em Player Props has been designed to capture this growth and deliver more personalised, localised bet selections for operators across markets in Latin America and Africa.
Will Booth, Product Manager Fantasy at WA.Technology, says: “Over the last few years, we have seen a growing demand for more content focused on individual players. In other words, bettors are more in love with the player than the team itself. A great example of this is Messi; bettors will still wager on him whether he is playing for Barcelona, PSG or Inter Miami.
“Pick’Em Player Props has been designed to specifically capture this growth in demand and provide operators with the necessary tools to engage with bettors on a more personal level.”
