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Xtremepush partners with Vibra to accelerate LatAm growth

Xtremepush partners with Vibra to accelerate LatAm growth

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Xtremepush, the omnichannel engagement platform powered by a real-time Customer Data Platform (CDP), has announced a partnership with LatAm-based casino platform and game developer, Vibra Gaming.

Xtremepush will provide its suite of optimisation and automation CRM tools, as well as its enterprise-grade CDP, enabling operators using the Vibra platform to deliver personalised, relevant messages across all marketing channels, including mobile, web, email, SMS and social.

The solution will also enable operators to offer players personalised incentives at the right time, driving engagement and retention.

Founded in 2020 by professionals with experience of heavily regulated European markets, Vibra Gaming provides localised content and technology to land-based operators launching online, as well as global online operators targeting the LatAm region.

Xtremepush is already live with Vibra Gaming via Brazilian operator Betsul, but its award-winning customer engagement solutions will now be available to any operator on Vibra’s platform. This marks Xtremepush’s latest partnership in LatAm following recent agreements with Playr.Bet, Betsul and Arena Esportiva.

Robbie Sexton, Head of Partnerships at Xtremepush, says: “We are already live with Vibra Gaming via Betsul in Brazil, which has been a great start to our partnership. The results have been really positive, and it is hugely exciting to now be able to extend our solutions to all operators on the Vibra platform.

“LatAm is a key strategic market for Xtremepush, so partnering with one of the region’s leading platforms is the ideal next step.”

Ramiro Atucha, CEO of Vibra Gaming, adds: “We are thrilled to be extending our partnership with Xtremepush, embodying our commitment to deliver unrivalled gaming experiences for our partners and their players.

“Xtremepush’s market-leading customer engagement solutions enable us to continue providing our partners with creative, reliable and innovative solutions, always going above and beyond expectations.”