As the Covid-19 pandemic kept millions of us behind closed doors, UK-based gaming giant 888 registered record revenues in 2021, although growth slowed significantly as restrictions eased and people began to spend more time out and about, and back spending in shops and hospitality venues.
888’s 2021 revenue rose by 14% to $972m but posted a 16% fall in Q4 revenue as Covid-19 restrictions were lifted and the company exited the Dutch market due to changes in policy there. However, financial analysts believe that the acquisition of William Hill assets, expected to be completed in the second quarter, will improve 888’s earnings in 2022.
As US companies look to the British for their expertise in sports betting as their market opens up on what appears to be a State-by-State basis, collaborations such as 888’s with Sports Illustrated in the launch of the SI Sportsbook in Colorado ahead of the NFL season, are becoming increasingly commonplace.
