Affiliate marketing platform Affilka by SOFTSWISS has published its financial results for the calendar year of 2021, showing significant growth across the board, including crossing the 100-affiliate brand mark.
In 2021, the Affilka team expanded its client list with 60 new companies, up 92% from 2020, ending 2021 with 125 live brands, 76 of which support cryptocurrencies. Of these, around one-third operate on third party online casino and sportsbook platforms. Affilka is flexible in that clients can take advantage of the affiliate marketing platform regardless of whether they operate on the SOFTSWISS Online Casino Platform or use their in-house solution.
Since 2020, the growth in affiliate programmes increased by 79%, amounted to 86 programmes by December 2021 compared to 48 a year earlier. Total GGR for all casinos and sportsbook brands using Affilka increased by 122% to more than €390m.
“The year 2021 showed a resurgence in the iGaming industry,” said Anastasia Borovaya, Product Owner of Affilka. “On the one hand, gambling representatives have become increasingly aware of the importance of affiliate marketing and its convenience in promoting their brands. On the other, affiliates have also become more active in considering cooperation with iGaming companies. In 2021 alone, their number increased by 39%. Such a trend suggests that in 2022 investment in affiliate marketing will only keep growing.”
“This year was an important milestone in the development of Affilka,” added Ms. Borovaya. “This has been highlighted as a standalone product in the SOFTSWISS portfolio. Its branching out into a complete solution is marked by the iGaming industry’s demand in quality affiliate marketing software, which Affilka and SOFTSWISS are happy to meet. All information about Affilka features and benefits can now be found on our website at www.affilka.com. I must also mention our clients, who have entrusted the Affilka team with growing their businesses. In 2021, that number exceeded 100 companies. And this is the best motivation for even more high-profile achievements, which you will no doubt hear about in the near future.”