Altenar has grown its LatAm commercial team with the addition of new Sales Manager, Frederico Caputi.
Frederico brings more than 10 years of experience from strategic roles in sales, business development and affiliate marketing with giants such as Google and GroupOn. He also has iGaming and sports betting experience across a varied international landscape, equipping him to offer the deep understanding needed to win in the Brazilian market.
In this new role, Frederico will be based in Brazil and will leverage his knowledge to drive growth for Altenar by fostering relationships with sportsbook operators and partners, negotiating high-value deals and analysing the competitive LatAm landscape from within to inform business strategy.
Frederico joins Altenar’s 500-strong employee base as the company seeks to grow its foothold across the rapidly evolving LatAm region.
Charlie Williams, Commercial Director at Altenar, says: “We are delighted to welcome Fred to Altenar at this pivotal time in the industry’s history. His strategic approach and wide-ranging experience mean he will bring valuable insights and leverage his contacts to build our position in this highly competitive market.”
Frederico Caputi adds: “There couldn’t be a more exciting time to join Altenar, with Brazil’s regulated market inching closer to completion. The potential for Altenar to expand its presence in Brazil and offer localised solutions tailored to the unique demands of the market is immense.”
