Leading sportsbook platform provider, Altenar, is set to participate in the Gaming AFRIKA Summit 2026, scheduled for May 4th to 6th in Nairobi, Kenya.
The Summit will address Africa’s dynamic betting market challenges, where the industry revenue in Kenya alone is projected to reach US$831m in 2025.
Kenya exemplifies Africa’s rapid betting market growth, with industry revenues surpassing $100m in 2024. Across the continent, the betting industry is anticipated to reach $17.63bn by 2025, highlighting the region’s high growth potential. However, operators in African markets encounter several structural difficulties, including fragmented regulatory frameworks, high taxation and payment limitations despite the prevalence of mobile money.
Further hurdles include infrastructure inconsistencies, varying digital maturity levels and fierce competition in mobile-first environments. These challenges complicate scalability, compliance and long-term customer retention strategies for operators.
Altenar aims to assist operators in overcoming these obstacles by leveraging its global experience. The company is well-versed in the operational and technical demands necessary to thrive in Africa, with a proven history of aiding operators to achieve growth.
Yiannis Mamfredas, Head of Platform Account Managers, says: “Flexibility is at the core of our approach. African markets demand solutions that can quickly adapt to regulatory changes, local payment ecosystems and evolving player behaviour.
“We already understand the key challenges operators face across the region, from compliance and taxation to localization and retention. Our sportsbook platform is designed to address these directly through modular architecture, advanced risk management and seamless integration with local providers.”
Altenar’s adaptable solutions allow partners to scale effectively, optimize performance and deliver personalized user experiences, thus promoting sustainable growth in competitive markets.
Attendees of the Gaming AFRIKA Summit in Nairobi are encouraged to meet Altenar’s team to explore how their premium sportsbook can enhance brand strategies in Africa.
