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APEX Gaming takes control of Bally Wulff

APEX Gaming takes control of Bally Wulff

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Germany’s Bally Wulff Games & Entertainment has been acquired by the APEX Group, with the new group under the leadership of Johannes Weissengruber, supported by former Bally Wulff shareholder and Managing Director, Thomas Niehenke.

The synergies between the two companies are seen as extremely complimentary, with the APEX Group very strong across international casino markets and Bally Wulff in the lower stake street market machine sectors in both Germany and Spain.

Founder and Managing Director of the APEX Group, Johannes Weissengruber, says: “I am proud to shape the further development of the traditional Bally Wulff brand together with the motivated employees of Bally Wulff in a future-oriented way. There are numerous and good approaches to how both companies can complement each other and develop in a positive and market-oriented way. We will succeed in leveraging the strengths of both companies for all their markets.”

Thomas Niehenke is also looking forward to working within the new structure: “The APEX Group is the partner of choice. Both companies are characterised by the commitment and the will to succeed of their employees. Innovations, quality and service orientation will continue to be the key success factors of Bally Wulff in the future.”