B90 Holdings has reported a significant financial turnaround for 2025, achieving more than double the revenue and returning to profitability. The company attributes this success to its AI-driven MarTech platform, which enhances operational efficiency and scalability.
B90 Holdings, listed on AIM as B90, saw its revenue climb to €7.2m from €3.5m in 2024, marking a year-on-year increase of over 100%. The company’s EBITDA also rose significantly, reaching €1.1m, a 66% improvement from the previous year’s €0.66m. Importantly, B90 moved from a loss of €1.7m in 2024 to a profit after tax of €0.4m, underscoring its financial recovery.
Ronny Breivik, CEO, stated: “2025 marked a defining year for B90. We have demonstrated that our technology-led and highly automated model can deliver both strong financial performance and genuine operational scalability.”
Strategically, B90 has embedded AI, automation and machine learning across its operations, optimizing marketing capital deployment and enhancing decision-making. The company has expanded its B2B partner base and scaled its pay-per-click customer acquisition internationally.
Additionally, B90 is broadening its platform’s application to high-intent sectors, aiming for a more predictable revenue stream.
The company has also focused on developing its media assets and repositioning Bet90.com to diversify traffic sources and enhance monetization opportunities. Governance improvements have been made, with the separation of the Chairman and CEO roles to strengthen oversight.
Looking forward, B90’s strategy involves expanding platform capabilities into new verticals and engaging with third-party customers. The company plans to enhance technology disclosures as its platform evolves.
Breivik adds, “Trading in the new financial year has remained in line with management expectations and we continue to see strong opportunity ahead. As operators place increasing emphasis on efficient, data-led customer acquisition, B90’s technology-driven platform and performance-led approach position the Group well for continued progress.”
With a scalable, automated model, B90 is well-positioned to capitalize on favourable 2026 market conditions driven by the global sports calendar, aiming for sustainable, long-term shareholder value.
