British Columbia Lottery Corporation has partnered with Future Anthem, a UK-based gambling data science specialist, on the creation of an Artificial Intelligence and Data Innovation Hub (the Hub), to be located at BCLC’s Vancouver office.
The Hub will focus on development of AI, data capabilities and programs designed to improve the player experience across all BCLC gambling platforms, including lottery, gaming and sports. It will employ a team of data and product professionals, with access to Future Anthem’s Data Science platform.
Mark Goldberg, BCLC’s Chief Information Officer, says: “BCLC is excited to be partnering with Future Anthem to create the first AI innovation hub in BC focused on the gambling industry.
“We know that the key components of the Hub will be its data driven research and software product development to support player engagement and experience, safer play and improved game design, all core BCLC business areas.”
Managed in partnership through a steering committee that includes senior representatives from both BCLC and Future Anthem, the Hub will create and cultivate specialised, Vancouver-based AI technology jobs using Future Anthem’s strong experience in building teams focused on AI research and development, complemented by a small team of BCLC employees with skills and experience in this area.
Leigh Nissim, Founder & CEO of Future Anthem, adds: “This dynamic partnership combines our expertise, reach and technologies and allows us to harness AI for good, to bring true and measurable benefits to players in a responsible, sustainable and enjoyable manner.
“With access to more data across all verticals and channels to build amazing machine learning models and AI applications, I am confident this collaboration will quickly deliver benefits to BCLC and its players to reinforce its lead position within lotteries globally.”
