There is an old saying in England and that is that “you can judge a man by the company he keeps.” In the case of global betting brand, 1xBet, the company they keep is Paris Saint-Germain Football Club, 2025 Ballon d’Or winners of Best Club, Best Coach, Best Goalkeeper and Best Player.
And, of course, this old expression cuts both ways, as the company Paris Saint-Germain has chosen to keep, for a further three years as Official International Betting Partner, is 1xBet
Best Club in the World
In 2011, Qatar Sports Investments came to Paris Saint-Germain with the aim of making it the best football club in the world. Over the past 14 years, the Parisian club has won a record number of Ligue 1 titles, but its main objective was to win the UEFA Champions League. PSG came close to triumph in 2020 but lost in the Final. Other achievements included reaching the Semi-Finals in 2021 and 2024.
But Paris Saint-Germain showed an enduring determination to succeed, the ability to keep going after painful setbacks and the skills to identify and execute the right strategy. All these qualities were evident in the 2024/25 season, when one of the youngest teams in the Champions League league phase came close to elimination but managed to find a way out of a difficult situation.
Game after game, PSG approached the perfect parameters of football. In the knockout phase, the Parisians defeated Liverpool, Aston Villa and Arsenal, and in the Final, they crushed mighty Inter Milan 5-0, the biggest margin of victory in the history of Champions League Finals.
The Champions League triumph brought Paris Saint-Germain global recognition and, by the end of the season, PSG had secured five domestic and international trophies and been named Team of the Year.
1xPartners, the flagship affiliate program of 1xBet, is similarly world-renowned, operating successfully in over 150 countries for nine years, and helping more than 500,000 partners to earn money. The payment system takes into account the specifics of dynamically developing markets and the products of local operators, supporting over 250 payment methods.
Best Player in the World
Ousmane Dembélé became the second Paris Saint-Germain player, after Lionel Messi, to receive the Ballon d’Or. He is also the first player to be recognised as the best for his achievements with the Parisian club. Back in 2015, Dembélé demonstrated his enormous potential at Rennes, but it is only now that Ousmane has converted this phenomenal talent into maximum efficiency.
In the 2024/25 season, he scored 35 goals and made 16 assists in all competitions. These statistics and the trophies he won explain why he deserves the Ballon d’Or. Dembélé has become a player who can do a lot on the pitch and regularly makes a difference for his team.
1xPartners also offers a huge number of advantages for its team colleagues – lifetime payments of up to 50% from referred players; exclusive terms for VIP partners; high conversion rate (up to 70% of registrations turn into first deposits); prompt support from Personal Managers; regularly updated database of promotional materials] and automatic weekly payments.
Best Coach in the World
In 2015, Luis Enrique won five trophies with Barcelona, including the Champions League. However, at that time, the Spanish coach had a roster of elite players, led by ‘the GOAT’, Lionel Messi.
At Paris Saint-Germain, Enrique was given a different task: the club decided not to rely on superstars and instead build a project around young, ambitious players. In his second season, he perfected every element of the team’s play and led PSG to a historic triumph.
Luis Enrique also found the right approach to Dembélé; under the Spaniard’s guidance, Ousmane reached a whole new level and secured many important victories for the team with his goals.
Best Goalkeeper in the World
The award for best goalkeeper went to former Paris Saint-Germain player, the giant Italian, Gianluigi Donnarumma. Despite still only being 26 years old, Donnarumma has represented his country for the past nine years, already amassing an impressive 76 international appearances. Like 1xPartners, he represents size, reliability and security, qualities he consistently demonstrated for the victorious Parisian side.
The Best Partnership in the World
With 1xBet and Paris Saint-Germain recently extending their partnership agreement until 2028, we can look forward to new seasons, new challenges, new victories and unforgettable experiences.
