bet365 has announced a truly historic sponsorship agreement, becoming the first ever official sports betting partner of the UEFA Champions League.
The three-year global partnership covers sponsorship of the Men’s competition, and will be launched with one of the biggest ticket giveaways in the competition’s history.
Alex Sefton, Global CMO at bet365, says: “As the first sports betting brand to sponsor the UEFA Champions League, we are delighted to be joining a roster of high profile partners at such an exciting time for the competition.
“bet365 has a long and successful football heritage, and this prestigious partnership reflects our commitment to giving fans Never Ordinary experiences.”
