BETER has entered the Italian market after the Agenzia delle Dogane e dei Monopoli (ADM) authorised betting on Setka Cup tournaments.
The ADM’s decision to add the Setka Cup series, distributed exclusively by BETER, to its list of authorised fixed-odds betting events (Manifestazioni Scommesse a Quota Fissa autorizzate) means that Italian-licensed operators can now legally accept wagers on the tournaments for the first time.
Setka Cup is currently available on the local domain of BETER’s long-term operator partner, bet365.
Gal Ehrlich, CEO of BETER, says: “Italy is one of the most important European markets for BETER and one of the most tightly regulated betting markets, so having the ADM add the Setka Cup to its list of authorised fixed-odds betting events carries real weight and further strengthens our position in the region.
“It allows operators to accept bets on a new form of live betting in the country, putting our exclusive table tennis content in front of a major new audience while supporting our ongoing expansion plans.”
Valeriia Tarchynska, Chief Legal Officer at BETER, adds: “Entering a new regulated market requires a thorough understanding of its specific legal and regulatory framework, and our team’s methodical approach is central to making that process successful.
“It is only through operating within each jurisdiction’s framework that sustained expansion is possible. Hence, this approval represents another important milestone for BETER that will help us accelerate our growth while upholding the highest compliance and regulatory standards.”
TAGS: Sports Betting Italy, BETER Setka Cup, bet365 Italy
