BETER Live, provider of live betting solutions, has rebranded to ICONIC21 as it enters a new chapter having separated from the BETER Group.
This strategic move allows ICONIC21 to deploy its own vision with sharpened focus as it continues to strengthen its position as a must-have provider in the fast-growing online market.
The business has already enjoyed great success by taking a client-first approach, responding quickly to requests and ensuring its products and experiences are always ahead of the curve.
ICONIC21 will continue to manage all aspects of operations internally which means it can deliver a customisable yet efficient service to its customers while meeting their unique needs and requirements.
In addition, ICONIC21 will further expand its product portfolio, adding more variety and features so that its content caters to a wider audience and with deeper player engagement. The company’s robust promotional engine will be further enhanced with the introduction of additional products and tools, enabling partners to run comprehensive, targeted campaigns aimed at driving acquisition and retention.
ICONIC21 remains committed to setting the standard for customer personalisation, allowing operators to tailor the live dealer and live games experience offered to their players in a way that aligns with their branding and player expectations and preferences in each market they target.
Edvardas Sadovskis, CPO at ICONIC21, says: “Our transition to ICONIC21 is a strategic step forward that reflects our vision to lead with a passion for innovation, oriented towards our partners and players.
“With our new brand, we will accelerate our growth plans, bringing more ground-breaking content and unique game formats to the market.”
