BETER, provider of fast-betting content, data and live streaming for esports and sports, has strengthened its team with the appointment of Juliana Querino as LatAm Business Development Manager.
Based in Brazil, Juliana has extensive experience in the LatAm iGaming industry, previously holding positions at Better Collective, Endorphina, Salsa Technology and others. Her expertise was recognised by the G&M News platform, which included her in its Top 5 Women in the Industry 2024.
At BETER, she will drive the company’s expansion across Latin America, forging new partnerships with operators and aggregators, particularly in Brazil, where demand for BETER’s content continues to grow. She will also drive BETER into new LatAm markets where the provider does not currently have a presence while managing relationships with existing partners to ensure they get the most out of the provider’s next-gen content offering.
Chuck Robinson, CRO at BETER, says: “Latin America is a fast-moving market with opportunities opening up all the time. To capitalize, we need an exceptional specialist and in Juliana, we have found exactly that.
“We are already experiencing strong demand for our fast-betting products and solutions across the region, and with Juliana on board, we can further identify key operators that will benefit from partnering with us, driving even greater growth.”
Juliana Querino adds: “Fast-betting content has become essential for operators in Latin America and beyond, and I am thrilled to join BETER in expanding awareness of its award-winning portfolio.
“BETER is renowned for its ESportsBattle and Setka Cup tournaments, already popular among bettors in LatAm. But our offering goes far beyond that, and I am eager to showcase the full suite of products and solutions to operators from Brazil to Peru.”
