Bets.io has formed a strategic partnership with the Professional Fighters League (PFL) to support the launch of Road to PFL Africa. This collaboration aims to create engaging content for MMA and betting enthusiasts while promoting African fighters on an international stage.
In 2025, the PFL announced plans to establish PFL Africa, offering African fighters a chance to showcase their skills globally. Through this partnership, Bets.io and the PFL will produce content that appeals to MMA and betting fans worldwide.
Bets.io will gain access to PFL fighters and spokespeople, while the PFL will promote Bets.io across its channels and during events in Africa.
As an official betting partner, Bets.io will provide exclusive behind-the-scenes content of PFL Africa’s development. This content will be shared on both the PFL’s and Bets.io’s social media and digital platforms, enhancing fan engagement and offering unique insights into the journey towards PFL Africa.
Peter Murray, CEO of the PFL, says: “The PFL is excited to announce its groundbreaking strategic partnership with Bets.io. When it comes to online cryptocurrency gameplay, you need a winner’s mindset and Bets.io has just that. I am thrilled to be working with them.”
Murray further elaborated on the significance of the collaboration, adding: “Road to PFL Africa, through the lens of Bets.io, will give MMA fans around the globe an intimate look at the story behind PFL Africa.
“This partnership will help us engage with a wider audience and provide valuable insights as we progress towards the realisation of PFL Africa.”
